Retail: Smart Stores, Thriving Customers

E-commerce has the luxury of all the data in real-time to track customer journey, be agile to adopt changes as per customer’s behavior along with the latest trends, deploy, and provide the best customer experience. In the dynamic retail landscape, the need for enhanced operational efficiency, improved customer experiences, and heightened security measures has become of paramount importance. Retailers increasingly face challenges in optimizing store layouts, ensuring loss prevention, and effectively understanding customer behavior. Traditional methods of observation and manual intervention are proving inadequate in providing real-time insights and actionable data. Therefore, there is a critical need for retailers to deploy advanced technological solutions to address these challenges effectively.

The Company is an omni-channel value retailer delivering experiential offerings to millions of people across India. The company decided to make the playing field level with e-commerce through real-time insights into customer behavior, actionable triggers for on-ground staff for different customer scenarios, and quick feedback on agile strategies by capturing important markers of customer journey such as:

1. Customer’s footfall & their movement
2. Peak time, Queue time for Optimal Staffing planning
 
Awiros’ team of experts worked closely with the company’s marketing, sales & planning teams to identify key markers to capture and define strategies to deploy Video Intelligence to provide a highly specialized customer experience in the Delhi NCR Region. The initial phase involved installing high-definition cameras at key locations in the store. These cameras began capturing video footage essential for training the computer vision models. The Awiros team collected field videos, developed applications to process and analyze the data, and created models. After following rigorous testing to ensure accuracy and reliability solution was deployed on the field for 3 months & following impacts were captured:

The implementation of Awiros' cutting-edge video intelligence system has ushered in a new era of operational excellence for the leading global retailer. By harnessing the power of high-definition cameras and state-of-the-art computer vision models, the retailer has realized profound enhancements in customer satisfaction, operational efficiency, and security. The ability to capture real-time insights into customer behavior, optimize staffing, and streamline queue management has not only leveled the playing field with e-commerce competitors but also set an unparalleled standard for in-store experiences.

The transformation has been remarkable. The retailer has witnessed substantial benefits, including elevated sales in hotspot areas, significant reductions in queue times, and meticulously planned staff deployment. Awiros' strategic deployment has enabled the retailer to offer a highly specialized and seamless shopping experience, aligning with the dynamic demands of today's retail landscape.

This case study epitomizes the transformative potential of innovative technology solutions in addressing the complex challenges faced by the retail sector. Using advanced video intelligence, the retailer has not only enhanced its operational capabilities but also fortified its position as a leader in delivering exceptional customer experiences. The sustained success achieved through this partnership highlights the indispensable role of technological innovation in driving the future of retail.